Ruby Ice Cream.

This project explores the creative potential of a fictional ice cream brand, Ruby Ice Cream. The objective was to build a complete marketing campaign from a single 3D asset. One strong visual foundation carried the entire concept from start to finish.

I modeled and animated the hero ice cream with simple materials and lighting. Once finalized, it became the centerpiece of the campaign. Product mockups, lifestyle imagery, advertising visuals, and a short promotional video were all developed from that original asset. Working this way kept the visual language aligned across all variants.

The result is a unified campaign that elevates the product and feels fully realized. Clients can see firsthand how flexible a strong 3D asset can be, from quick refinements to entirely new visuals built from the same core. It gives them the experience and output of a small studio, supported by a process that stays straightforward and efficient.