Toucan’s Bar And Grill.

Toucan’s Bar and Grill is a popular restaurant on Clearwater Beach that specializes in fresh seafood delivered daily. This project consisted of creating a restaurant identity that is distinctive among other restaurants in the Clearwater Beach area. The key themes to include were casual dining, fresh seafood, full bar, tropical atmosphere and fun for tourists and locals. In order to accomplish this goal, it required that I create a hand-drawn mascot and type for the restaurant name. It encompassed the core experience of casual dining in a tropical atmosphere. The artwork was used for signage, advertisements, menus, interior décor and employee uniforms.